It's called an ADD agency. We advise companies how to communicate with people blaming Attention Deficit Disorder for their inability to function as normal human beings. If they can absorb the core marketing message, anyone can!
Headlines to consist of basic one-syllable imperatives only.
Body copy not to exceed four words.
Imagery not to ascend beyond the bottom rung of Maslow's Hierarchy of Needs.
Appeal straight to the brain stem. No high level cortical processing required.
- We buy spots within other ads, rather than within the actual TV program. Just a couple of seconds inside another 30-second spot. That's all we need.
- We purchase space on lolly wrappers, cereal boxes and softdrink cans.
- We pay schools to put posters up in detention halls.
- Run them during loading sequences on video games.
- Adorn walls of pool halls, rugby league clubs, etc. etc.

We... uh... cripes, where was I?
Never mind. Me want chocolate.